• FOR FOUNDERS, SALES LEADERS AND HIRING MANAGERS
Hire a salesperson
who actually performs
Most salespeople interview well.
Very few can actually sell.
We prove who can — before you hire them.
PROOF OF PERFORMANCE™
We assess how they actually sell.
Not what they say.
What they’ve done.
How they think.
Where it breaks.
— Every performance claim verified — not just accepted in interview
— Only candidates who can perform in your environment
20 minutes. Straight answer.
What most hiring processes miss.
• Real hiring outcomes
What happens when you stop
hiring the wrong people
Avoided a bad hire before it cost six months.
Michael - NED, Tech Scale-Ups
Hired in 12 days. 140% of quota by month four.
Emma - Hiring Manager, B2B SaaS
First AE generating pipeline inside 30 days.
Waleed - Founder, B2B Outbound Agency
• THE REAL PROBLEM
Most failed sales hires were predictable.
Not because the person was bad.
Because no one tested how they actually sell.
On paper, it all looked right:
Looked strong on paper
Interviewed well
References sounded solid
Then reality:
Couldn’t generate pipeline
Struggled with deal complexity
Didn’t fit how the role actually works
That’s why it only shows up after you hire them.
The money is recoverable.
The time isn't.
■ HOW WE STOP IT
We don’t rely on interviews to make hiring decisions.
Most hiring processes do.
That’s why the wrong people get through.
We break down how someone actually sells.
Every candidate is assessed by experienced sales leaders, not just recruiters.
Not what they say. What actually happened.
what they’ve really done
how they generated pipeline
what they actually closed
how they think through deals
where it holds up, and where it doesn’t
If it doesn’t hold up, they don’t get through.
You don’t get more candidates.
You get fewer, better ones.
•THE FIX
Most recruitment is built for speed.
Ours is built to not get it wrong.
—match CVs to job specs
—push candidates through quickly
—send more options when you’re unsure
That’s how the wrong people get hired.
Faster.
We filter before you ever see anyone.
You don’t get a long list.
You get a small number of people who have already been properly vetted.
People who can actually perform in your environment.
You’re not paying for candidates.
You’re paying to not get this wrong.
•WHO IS THIS FOR
This is for teams where the hire actually matters.
You care more about performance than CVs.
You don’t want to gamble six months on the wrong hire.
—founders hiring their first real salesperson
—sales leaders building a team to perform
—hiring managers carrying the number
—VC and PE-backed companies where results matter quickly
If you just want more CVs, this isn’t for you.
This is for teams who want to get it right the first time.
■ABOUT
Tony
Goodwin
30+ years building and hiring sales teams across SaaS, AI and consulting.
Most salespeople interview well.
That’s the problem.
We assess how candidates actually sell.
How they run deals.
How they handle pressure.
How they think in your environment.
So you don’t hire based on confidence.
You hire based on performance.
Led by Tony Goodwin, supported by experienced sales leaders who assess every candidate against real-world performance.
170+
B2B companies worked with
30+
Years in sales and hiring
Hundreds
Salespeople pressure-tested
SDR→VP
Roles covered across the full sales function
■BEFORE YOU HIRE
Speak to us before you make the hire.
We’ll look at the role, the context, and what kind of person will actually work in it.
If it’s clear, we’ll say.
If something doesn’t stack up, we’ll tell you straight.
20 minutes. Straight answer.
For teams who want to sense-check the hire before they commit to it.
Better to find the problem now than six months after the hire.
Save time, prove before you commit.
Obsessed with proof of performance.
Not sure what your next sales hire should look like?
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